We have just released PDF export in Sitestat. This new functionality makes it possible to export any report or dashboard to PDF and send it by e-mail directly or periodically. This allows you to easily distribute the right information to the right people at the right time.
The PDF export functionality can be found in Sitestat by clicking the Export or Send button in the ‘View mode’, or by clicking the E-mail button in the ‘Edit mode’.
We are very interested to hear what you think. If you have any comments, please let us know by using the form below.
We’re proud to announce the release of Sitestat’s integration with Google AdWords. This new integration allows you to monitor your Google AdWords campaigns directly in Sitestat. The combination of AdWords information and Sitestat measurement data provides more accurate insights into campaign performance, allowing you to allocate your Google AdWords budget more effectively and increase return on ad spend.
Sitestat retrieves keyword data such as costs, impressions, average position and CTR via Google’s API and seamlessly integrates them into the Sitestat reporting. The single view of costs and conversion helps you identify the best or worst performing campaigns, ad groups and keywords.
You can apply Google AdWords data as metrics and dimensions in the Report Builder to create fully customised reports and to calculate the exact return on your ad spend.
You can even use Live Segmentation to zoom in on the behaviour of visitors that entered your site via a specific campaign or keyword, to for example find the bottleneck in a conversion process (see screenshot) and to improve keyword conversion based on this behavioural information.
Let us know what you think, we welcome your feedback in the comments.
Sitestat’s Data Merge allows you to enrich your Sitestat reports with enterprise information from your back office systems. The combined data in a single, consistent view enables you to make better informed decisions and maximise the performance of your complete marketing offer.
Any type of information can be integrated whether it is demographics of registered users from your CRM system, product features or inventory information from your product database or margin information from your financial back office system.
Imported data can be used in the same flexible way as Sitestat data. Apply the data in the Report Builder as dimensions or metrics to create fully customised reports. Or use Live Segmentation to zoom in and focus on the behaviour of a certain age group or gender or combination of these.
Sitestat’s new OneCall API enables you to integrate Sitestat results directly with other tools and applications and customise the publication of data.
Based on the REST architecture, it allows you to retrieve Sitestat data in the most simple and quick way. In response to a single request it delivers any report item over any time period, even today, with any segment, including items created with the Report Builder and custom made reports.
In addition to the output formats CSV and XML, you can choose JSON for easy and efficient integration in web based applications. This allows for publishing data any way you wish; as custom dashboard, as list of best viewed pages on your website or highly rated topics on the intranet.
The syntax of a request to the OneCall API looks like this
command represents the data you want to request. With format you can set the output to CSV, XML, Pretty-XML or JSON. cgi-args can be used to specify client, user, password, itemid, startdate, enddate, site, segment and more. See the manual for more details.
As mentioned using the OneCall API is easy. For example: to display a top 5 of this weeks most popular articles on this blog, the API request would look as follows
In response to this call the API returns XML output that can easily be used in combination with a graph tool to publish the article top 5 as a “donut chart”.
Most popular blog articles of the past 7 days, including today.
Let us know what you think, we welcome your feedback in the comments.
Visitors are differently engaged with your site. Some pay a short visit, others browse around and perhaps download a study or manual and yet others immediately convert. Existing metrics like time spent on site or number of visits do not adequately identify how engaged a visitor is with your online offer.
Sitestat’s new engagement measurement allows you to unveil engaged visitors based on the interest they have in your online offer and the actions they take. With Live Segmentation you can select visitor groups based on their engagement level and zoom in on their behaviour. This helps you to target your campaigns and content to their preferences better than ever before.
The example shows a segment of visitors on a travel site that was highly engaged but did not convert. Since they particularly looked at certain city trips you could for instance feature this content more prominently on your site to increase conversion.
Knowing which search engines and search terms deliver highly engaged visitors helps you to better target your Paid Search campaigns and allocate marketing budget more effectively.
The Engagement index shows you the highly engaged visitors relative to the ones with low engagement. By applying this to campaign reports, you can directly see which campaigns attract what type of visitors to your site.
To measure visitor engagement, add the label ‘ns_ilevel’ to the Sitestat codes. Then assign numerical values to pages and events reflecting the engagement factor of the content. As visitors browse your site, these values will be added up and determine their level of engagement.
To zoom in on visitor groups based on engagement use the new Engagement filter in the Custom section of Live Segmentation.
An online sale is often the result from various marketing touch points. Traditional analytics solutions typically give the credit to either the first or the last campaign channel, denying relevant credits for other channels. The new advanced Campaign Attribution feature in Sitestat solves this classic marketing challenge.
The new feature offers 10 attribution models allowing you to determine more precisely than ever what the contribution of your different campaign channels was to sales. Select and compare different attribution models side by side, such as first click, last click or equally shared attribution, or more advanced ones like linearly increasing or decreasing over time. Most advanced is the visitor engagement model whereby the level of interest and interaction of the visitor determines the attribution weight.
The new insights help you to allocate your marketing budget more effectively and increase returns on campaign spend.
Screenshot 1 shows the revenue attribution per campaign channel for the models first click and last click. Within the channel ‘paid search’ Google receives the highest attribution value in the first click model as compared to the last click model, indicating that Google is often the first touch point in the conversion process. The relative low number in the last click model makes it clear that few visitors from Google directly convert. In this case, Google can be considered a strong acquisition channel as shown by the Acquisition / Conversion index1 where negative values indicate an acquisition character, positive values indicate a conversion character.
The equal share and engagement models both attribute revenue to all campaign touch points. In the case of equal share, order value gets attributed equally over all campaign visits. The engagement model weighs the value based on the engagement generated per campaign visit.
Comparing both models in screenshot 2, it shows that Google visitors have relatively low engagement as indicated by the Engagement index where negative values indicate low engagement, positive values indicate high engagement.
Our video analytics application Stream Sense™ now supports native HTML5 video. Stream Sense is already compliant with all browsers that currently support HTML5 video. Sitestat customers that are field testing with HTML5 video can use Stream Sense and get full insight into how their videos perform in HTML5 and how their visitors interact with them.
We have successfully released an upgrade of our e-mail optimisation application
A new filter in Live Segmentation enables an instant focus on visitors who had received specific e-mail or re-mail campaigns
Sitestat’s re-mail wizard has been augmented with Live Segmentation, further improving the ability to the instantly select non-converters for targeted re-mailings
New report items show the results of all mailings including the conversion uplift from re-mailings
Online marketers can now better respond to visitor preferences and focus the content of re-mailings precisely on their behaviour.
The RING™ e-mail integration has been adopted by most of the leading e-mail providers throughout Europe such as Optivo, Experian CheetahMail, Web Power, Blinker, eCircle, ContactLab, Emailvision and Tripolis.
Let us know what you think, we welcome your feedback in the comments.
We’re proud to announce the release of Sitestat’s ‘Report Builder’. The Report Builder enables you to create and customise reports yourself. You can make any combination of metrics and dimensions simply by dragging and dropping them in the rows or columns. Via the ‘Calculate’ feature, new custom metrics can be calculated directly within the user interface. You can even include external database imported data using the Data Lookup functionality.The screenshots below give an impression of how it works and how it can help customise and enrich web analytics reports.
Let us know if you find this useful, or if there are things that you miss! We welcome your feedback in the comments.
Eric T. Peterson of Web Analytics Demystified authored a new white paper in cooperation with Nedstat. The paper, themed ‘The Truth about Mobile Analytics’, examines the challenges associated with mobile analytics and serves as a guide for companies considering an investment in the mobile channel.
The PDF export functionality can be found in Sitestat by clicking the Export or Send button in the ‘View mode’, or by clicking the E-mail button in the ‘Edit mode’.
