We’re happy to announce the availability of the white paper ‘Measuring Multimedia Content in a Web 2.0 World’, authored by Eric T. Peterson of Web Analytics Demystified and co-authored by myself.
In it, we look at the three most common business objectives for multimedia content, and provide a framework of definitions and Key Performance Indicators for monitoring the success of your streaming media content.
New in Direct View: the Funnel Recorder. With this, you can create a funnel simply by navigating through your website. Think of it as a VCR, that you can record, pause, rewind and playback with. Take a look at the short demo movie below.