Archive for September, 2009

E-mail optimisation

We have successfully released an upgrade of our e-mail optimisation application

  • A new filter in Live Segmentation enables an instant focus on visitors who had received specific e-mail or re-mail campaigns
  • Sitestat’s re-mail wizard has been augmented with Live Segmentation, further improving the ability to the instantly select non-converters for targeted re-mailings
  • New report items show the results of all mailings including the conversion uplift from re-mailings
E-mail campaign optimisation - On-site visitor behaviour E-mail campaign optimisation - Select a target group for re-mailing E-mail campaign optimisation - E-mail campaign results

Online marketers can now better respond to visitor preferences and focus the content of re-mailings precisely on their behaviour.

The RING™ e-mail integration has been adopted by most of the leading e-mail providers throughout Europe such as Optivo, Experian CheetahMail, Web Power, Blinker, eCircle, ContactLab, Emailvision and Tripolis.

Let us know what you think, we welcome your feedback in the comments.

2 comments September 28th, 2009 Michiel