E-mail optimisation

September 28th, 2009 Michiel

We have successfully released an upgrade of our e-mail optimisation application

  • A new filter in Live Segmentation enables an instant focus on visitors who had received specific e-mail or re-mail campaigns
  • Sitestat’s re-mail wizard has been augmented with Live Segmentation, further improving the ability to the instantly select non-converters for targeted re-mailings
  • New report items show the results of all mailings including the conversion uplift from re-mailings
E-mail campaign optimisation - On-site visitor behaviour E-mail campaign optimisation - Select a target group for re-mailing E-mail campaign optimisation - E-mail campaign results

Online marketers can now better respond to visitor preferences and focus the content of re-mailings precisely on their behaviour.

The RING™ e-mail integration has been adopted by most of the leading e-mail providers throughout Europe such as Optivo, Experian CheetahMail, Web Power, Blinker, eCircle, ContactLab, Emailvision and Tripolis.

Let us know what you think, we welcome your feedback in the comments.

Entry Filed under: Sitestat, content targeting, e-mail marketing

2 Comments Add your own

  • 1. Robert  |  October 26th, 2009 at 19:45

    Nice functionality. Brings me to another question, when does Nedstat come with an A\B and or multi variate testing tool like Optimize (Webtrends), Website Optimizer (Google) or Test&Target (Omniture)?

  • 2. fgijzel  |  October 28th, 2009 at 16:07

    Hi Robert, thanks for your comment. Sitestat already supports A/B testing and, through integration with a partner CMS, Multivariate Testing. In addition Sitestat can integrate with third party multivariate testing applications through its RING platform.

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