Sitestat

Visitor engagement

January 19th, 2010 Michiel

Visitors are differently engaged with your site. Some pay a short visit, others browse around and perhaps download a study or manual and yet others immediately convert. Existing metrics like time spent on site or number of visits do not adequately identify how engaged a visitor is with your online offer.

Sitestat’s new engagement measurement allows you to unveil engaged visitors based on the interest they have in your online offer and the actions they take. With Live Segmentation you can select visitor groups based on their engagement level and zoom in on their behaviour. This helps you to target your campaigns and content to their preferences better than ever before.

The example shows a segment of visitors on a travel site that was highly engaged but did not convert. Since they particularly looked at certain city trips you could for instance feature this content more prominently on your site to increase conversion.
Knowing which search engines and search terms deliver highly engaged visitors helps you to better target your Paid Search campaigns and allocate marketing budget more effectively.
The Engagement index shows you the highly engaged visitors relative to the ones with low engagement. By applying this to campaign reports, you can directly see which campaigns attract what type of visitors to your site.

To measure visitor engagement, add the label ‘ns_ilevel’ to the Sitestat codes. Then assign numerical values to pages and events reflecting the engagement factor of the content. As visitors browse your site, these values will be added up and determine their level of engagement.

To zoom in on visitor groups based on engagement use the new Engagement filter in the Custom section of Live Segmentation.

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