Based on the REST architecture, it allows you to retrieve Sitestat data in the most simple and quick way. In response to a single request it delivers any report item over any time period, even today, with any segment, including items created with the Report Builder and custom made reports.

In addition to the output formats CSV and XML, you can choose JSON for easy and efficient integration in web based applications. This allows for publishing data any way you wish; as custom dashboard, as list of best viewed pages on your website or highly rated topics on the intranet.

The syntax of a request to the OneCall API looks like this

https://sitestatapi.com/version/command.format?cgi-args

command represents the data you want to request. With format you can set the output to CSV, XML, Pretty-XML or JSON. cgi-args can be used to specify client, user, password, itemid, startdate, enddate, site, segment and more. See the manual for more details.

As mentioned using the OneCall API is easy. For example: to display a top 5 of this weeks most popular articles on this blog, the API request would look as follows

https://sitestatapi.com/v1/reportitems.xml?user=username &password=pw &itemid=12&startdate=today-7& enddate=today&site=blog &client=nedstat &parameters=Directory:blog.sitestat.* &maxlines=5 &nrofrows=5

In response to this call the API returns XML output that can easily be used in combination with a graph tool to publish the article top 5 as a “donut chart”.

Most popular blog articles of the past 7 days, including today.

Let us know what you think, we welcome your feedback in the comments.

Sitestat’s new engagement measurement allows you to unveil engaged visitors based on the interest they have in your online offer and the actions they take. With Live Segmentation you can select visitor groups based on their engagement level and zoom in on their behaviour. This helps you to target your campaigns and content to their preferences better than ever before.

The example shows a segment of visitors on a travel site that was highly engaged but did not convert. Since they particularly looked at certain city trips you could for instance feature this content more prominently on your site to increase conversion.
Knowing which search engines and search terms deliver highly engaged visitors helps you to better target your Paid Search campaigns and allocate marketing budget more effectively.
The Engagement index shows you the highly engaged visitors relative to the ones with low engagement. By applying this to campaign reports, you can directly see which campaigns attract what type of visitors to your site.

To measure visitor engagement, add the label ‘ns_ilevel’ to the Sitestat codes. Then assign numerical values to pages and events reflecting the engagement factor of the content. As visitors browse your site, these values will be added up and determine their level of engagement.

To zoom in on visitor groups based on engagement use the new Engagement filter in the Custom section of Live Segmentation.

The new feature offers 10 attribution models allowing you to determine more precisely than ever what the contribution of your different campaign channels was to sales. Select and compare different attribution models side by side, such as first click, last click or equally shared attribution, or more advanced ones like linearly increasing or decreasing over time. Most advanced is the visitor engagement model whereby the level of interest and interaction of the visitor determines the attribution weight.

The new insights help you to allocate your marketing budget more effectively and increase returns on campaign spend.

Screenshot 1 shows the revenue attribution per campaign channel for the models first click and last click. Within the channel ‘paid search’ Google receives the highest attribution value in the first click model as compared to the last click model, indicating that Google is often the first touch point in the conversion process. The relative low number in the last click model makes it clear that few visitors from Google directly convert. In this case, Google can be considered a strong acquisition channel as shown by the Acquisition / Conversion index1 where negative values indicate an acquisition character, positive values indicate a conversion character.

The equal share and engagement models both attribute revenue to all campaign touch points. In the case of equal share, order value gets attributed equally over all campaign visits. The engagement model weighs the value based on the engagement generated per campaign visit.

Comparing both models in screenshot 2, it shows that Google visitors have relatively low engagement as indicated by the Engagement index where negative values indicate low engagement, positive values indicate high engagement.

View the press release

• A new filter in Live Segmentation enables an instant focus on visitors who had received specific e-mail or re-mail campaigns
• Sitestat’s re-mail wizard has been augmented with Live Segmentation, further improving the ability to the instantly select non-converters for targeted re-mailings
• New report items show the results of all mailings including the conversion uplift from re-mailings

Online marketers can now better respond to visitor preferences and focus the content of re-mailings precisely on their behaviour.

The RING™ e-mail integration has been adopted by most of the leading e-mail providers throughout Europe such as Optivo, Experian CheetahMail, Web Power, Blinker, eCircle, ContactLab, Emailvision and Tripolis.

Let us know what you think, we welcome your feedback in the comments.

Let us know if you find this useful, or if there are things that you miss! We welcome your feedback in the comments.

Eric will present the findings of the whitepaper in a live webcast on June 23, which is open to the interested public. Download the white paper and register for the webcast.

We are looking forward to your comments.

Download the report in PDF and let us know what you think in the comments!

The new reports show you what pages are visited most, which phone types and brands are used most, what their screensizes are, and how the different phone brands convert towards a given destination page.

We measure all modern mobile phones, even those that do not have Javascript enabled. If you have a mobile site, we recommend that you use the special mobile tracking code with even better accuracy for older phone models. You can find this code in the updated Code Document, in the Support section in Sitestat.

Let us know if you find these reports useful, or if there are things that you miss! We welcome your feedback in the comments.